Working with the founder and the product development team, I designed the branding and marketing material's for Mr.GoodVape's latest flavor, Baker's Dozen. I used the original Mr.GoodVape's brand font for the "Baker's" portion of the logo to keep some brand recognition and landed on emphasizing the name instead of the cookie as a point of reference as the box and logo be small over all.
Playing into a classic cookie box and incorporating the lighter pastel colors for the packing as well as a mock window showing the cookies to further emphasize the flavor profile, I chose to express this flavor as something you'd look forward to when visiting grandma's house.
